There is no design without discipline. There is no discipline without intelligence. There is no design without discipline. There is no discipline without intelligence.
How to write headlines that actually work?
A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors.
MAUREEN ZEHRING
Readability is primarily the concern of designer
It is the intended result of the complete process of presentation of textual material in order to communicate meaning.